The Importance of a Good Brand Stationery Set
Over the last couple weeks, I have been working on a branding project in my Digital Illustration class. I am eager to share my stationary set I have been working on in the adobe illustrator progarm. I chose to do my branding project for the vegan, plant-based chocolate company Hail Merry.
Having a professionally made brand stationary set is so important for a business. Business owners know how important it is to do whatever it takes to stand out from competitors. Branded stationery can boost your business in a way It might seem like a small thing, but it can put you on top.
Having your business be instantly recognized by clients can all start with having a good stationary set. This is where graphic designers and artists step in. There is a broad range of what can be included in a stationary set but I'm going to focus on 3 important parts to your stationary. Letterheads, Envelopes and Business Cards.
Letterhead
A letterhead is one of the more important printed items in any busisness. It is a physical representation for your company, and in some instances can be your first impression. Writing letters is still a main part of proper business communication. Overall, the letterhead provides an important addition to a brand’s image, with a simple and careful placement of its logo and corporate design.
Envelopes
Like a letterhead, this aspect of printed items is easily as important as the letterhead. Envelopes are just as important as the messages that are being delivered inside them. It’s like the first impression of the actual first impression. A lot of companies don't take into consideration using anything but a white plain envelope because it can be much more costly but, if they want a good professional look for there communication pieces than having a nicely design envelope is the way to go.
Business cards
An attractive, eye-catching business card with all the relevant contact information can capture the attention of your future client and help you remain in their memory after your initial meeting. Business cards can also show credibility, as they can create a sense of professionalism for your business. Having a professional, clean, and legible business card is also important.
